The Problem:

Devon Renewables knew their work mattered, but online, their message wasn’t landing. Explaining solar and battery tech through traditional sales posts made their offering feel complicated, not compelling. They needed content that built trust, clarified their services, and gave their audience a reason to stop scrolling and start enquiring.

The Call to Adventure:

We reshaped their social presence around storytelling, information, and real-life scenarios instead of hard selling. We filmed talking-head pieces, customer-focused explainers, and a personalised survey-day video so homeowners knew exactly who was turning up on their drive and what came next. Messaging shifted from selling solar to showing expertise, and from pitching products to building confidence.

The Victory:

The results backed the strategy. Story-led and informational posts delivered the strongest engagement, outperforming sales-style content every time. Organic storytelling posts consistently drove 2–3x higher interaction than traditional promotions. Within months, enquiries tripled, and one organic video post alone helped generate 9 qualified leads in 48 hours. Devon Renewables now shows up online as the trusted local expert they always were offline.